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Amplify Impact · 2026

Brand, Report & Website

Client

Amplify Impact

Type

Brand, Report & Web

Format

Guidelines + Impact Report + WordPress

Tools

Illustrator · InDesign · WordPress

A full brand refresh, guidelines, impact report and website for Amplify, a fundraising and evaluation consultancy helping charities, arts organisations and community groups maximise their impact.

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Amplify logo on brand indigo

Refreshed the identity around a bold indigo palette and a soundwave logomark, then set it out as clear, usable guidelines: logo lockups and clear space, colour, typography and image direction.

That system carries through an annual Impact Report, with stats, services and a call to action, and into a full WordPress site design and build, from homepage to services and about.

Scope

Brand refresh, guidelines, impact report design, full website design & build

Sector

Charity · Fundraising · Arts & Community

Live

amplify-impact.org

Selected spreads
Logo guidelines: primary lockup, logomark, clear space and minimum size
Colour palette: indigo, teal, ink and soft lilac
Typography: Work Sans, Semi-bold for headings and quotes, Regular for body
Image guidelines: real photography of Amplify’s work and team
Impact Report: Our Approach, with headline stats on indigo
Impact Report: Our Services, with case-study photography
Impact Report: Get in touch, closing spread
Website: homepage, impact report callout and testimonial
Website: services and about pages, with team profiles
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