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Forest Peoples Programme · 2025

Visual Guidelines

Client

Forest Peoples Programme

Type

Brand System

Format

Guidelines Document

Tools

Illustrator · InDesign

A comprehensive visual identity system governing every FPP communication across print, digital, presentations, email and affiliated project identities.

Scroll to explore
Cover: “Visual Guidelines 2025” over Congo-basin canopy photography

The Visual Guidelines 2025 set the full FPP brand system: logo usage and clear space, graphic architecture, typography, and a colour palette with WCAG 2.1 AA accessibility guidance built in.

It extends to photography standards and ready-to-use applications across presentations, Mailchimp and affiliated project identities: a single source of truth the whole organisation can design from.

Scope

Full brand guidelines & system definition

Sector

Environment · Human Rights · NGO

Selected spreads
Logo: the treeline mark on white, deep-red and reversed
Typography: Novela for display, Source Sans 3 for body
Colour palette: primary, secondary and neutral, with hex, RGB and CMYK
Photography standards: authentic, credited, consent-led imagery
Email signature: standard and banner variants
Presentation template: title, section and content slides
Mailchimp newsletter template
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